Sunflower Creator Challenge
Create a dance, meme, lifestyle, transition, or creative video using the official Sunflower Reel/audio. The goal is simple: help push the hook and turn the moment into something people want to recreate.
Want to create with the official sound? Open this Reel on Instagram and tap the audio.
Performance Bonus Chart
Payout is based on verified views generated within the first 24 hours after your approved post goes live.
| 24-Hour Views | Creator Payout |
|---|---|
| Under 500 views | $5 |
| 500 – 2,499 views | $10 |
| 2,500 – 9,999 views | $20 |
| 10,000 – 24,999 views | $35 |
| 25,000 – 49,999 views | $50 |
| 50,000 – 99,999 views | $75 |
| 100,000+ views | $100 max payout |
Final payout is capped at $100 unless a separate written agreement is made before posting.
How It Works
- Apply to join the Sunflower Creator Challenge.
- If approved, create content using the official Sunflower Reel/audio.
- Post your video and keep it public for review.
- Submit your post link after publishing.
- Your 24-hour view count will determine your payout tier.
Creator Requirements
- Must have at least 1,000 followers on Instagram, TikTok, or another approved platform.
- Content must use the official Sunflower audio or Reel sound.
- Post must remain public for at least 7 days.
- Content must not include hate speech, illegal activity, harassment, or misleading claims.
- Creator must submit a valid post link for review.
Terms & Payment Details
View full challenge terms
By applying to the Sunflower Creator Challenge, you understand that approval is not guaranteed. Only approved creators are eligible for payment.
- Payment is based on verified public view count within the first 24 hours of the approved post going live.
- Creator must provide a working link to the post.
- Post must remain public and visible during the review period.
- Posts with fake engagement, paid bot views, or manipulated metrics may be disqualified.
- Maximum standard payout is $100 unless otherwise agreed in writing before posting.
- Payments may be sent through an approved payment method after verification.
- Submitting content grants permission for campaign-related reposting, sharing, and promotional use with credit to the creator.
